Eplaextin: February 2014

Thursday, 27 February 2014

[E474.Ebook] Download Ebook 2016 King Guide to Y-Site Compatibility of Critical Care Admixtures, by James C. King

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The King Guide Y-Site Compatibility of Critical Care Admixtures Wall Chart reports on the compatibility of IV drugs commonly administered to patients in a critical care setting and includes antibiotics, vitamins, tpn and other drugs. 27"x27" paper poster with 122 injectable drugs and 4 infusion fluids. New for 2016 We added Lactated Ringer's infusion fluid. FDA Black Box Warning drugs are identified. Compatibility updates from over 600 pages of new reports added to the complete King Guide to Parenteral Admixtures over the last year.

Sales Rank: #6456914 in Books
Published on: 2016
Dimensions: .0" h x .0" w x .0" l,
Binding: Wall Chart
1 pages

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Tuesday, 25 February 2014

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Published on: 2010
Binding: Paperback

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[A936.Ebook] Ebook Market-Based Management (5th Edition), by Roger Best

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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

Sales Rank: #486527 in Books
Published on: 2008-04-03
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.20" w x 7.00" l, 1.65 pounds
Binding: Paperback
544 pages

Review

"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." — Ron Goldsmith, Florida State University

"What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University

"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." — Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education

"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." — Torsten Ringberg, University of Wisconsin-Milwaukee

From the Back Cover

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.

About the Author

Dr. Roger J. Best is an Emeritus Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined the General Electric Company where he worked in both engineering and product management. While at GE, he received a patent for a product he developed. Dr. Best completed his MBA at California State University, Hayward in 1972 and received his Ph.D. from the University of Oregon in 1975. He taught at the University of Arizona from 1975 to 1980 and the University of Oregon from 1980 to 2000.

Over the past twenty-five years, he has published over fifty articles and won numerous teaching awards. In 1998 he received the American Marketing Association Distinguished Teaching in Marketing award. In 1988, the Academy of Marketing Science voted an article on marketing productivity by Dr. Best and co-authors the outstanding Article of the Year. He is a co-author of Consumer Behavior: Implications for Marketing Strategy (8th ed.). Dr. Best has also developed the Marketing Excellence Survey (www.MESurvey.com), a benchmarking tool for assessing a manager's marketing knowledge and market attitudes based on a worldwide database of over 15,000 managers and MarkProf (www.MarkProf.com), an online marketing profitability tool to help marketing managers "mess the profit impact of marketing strategies.

Over the past twenty years, Dr. Roger J. Best has been active in working with a variety of companies in both marketing strategy consulting and management education. These companies include General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, MediaOne, Lucas Industries, Tektronix, ESCO, Pacific Western Pipe, James Hardie industries, Sprint, and US West. Dr. Best has also taught many executive management education programs at INSEAD, in Fontainebleau, France.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Rental book cover has heavy usage and first page of ...
By Andrew Huntsman
Rental book cover has heavy usage and first page of book was crinkled up. Book doesn't have writing in it but does show much usage for a rental.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
:)

2 of 3 people found the following review helpful.
Great material and ideas... needs a little fine tuning in later editions
By Cathy R.
This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...

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Wednesday, 19 February 2014

[O904.Ebook] Fee Download Writing Fiction: A Guide to Narrative Craft, by Janet Burroway

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With help for every would-be novelist, this handbook and anthology is the most widely used guide to the techniques of fiction. The text deals with the elements of fiction one step at a time, and workshop exercises provide practice in each technique.

Sales Rank: #903847 in Books
Brand: Brand: Addison-Wesley Pub (Sd)
Published on: 1995-10
Original language: English
Number of items: 1
Dimensions: 9.50" h x 6.25" w x .75" l,
Binding: Paperback
380 pages

Features

Used Book in Good Condition

Most helpful customer reviews

72 of 74 people found the following review helpful.
Best nuts-and-bolts book on creative writing
By A Customer
For my money, this is the best book available about creative narrative writing. Burroway's book is used as a text for short story and novel writing. The chapter "Showing and Telling" alone is worth the price of the book.
Other areas covered by chapters in the book are as follows:
Story form and structure
Characterization: Two chapters that cover every thing from dialogue to detailing the five ways to develop a character: authorial interpretation, appearance, action, speech, and thought
Setting and atmosphere
Point of View
Literary devices such as symbol, metaphor, etc.
Theme
Revision: This chapter is the weakest because it discusses revision in general, not giving specific problems that plague manuscripts. The most prevalent flaws are discussed in the book, but I think it would be helpful to list them in this chapter and give page numbers where the technique is discussed.
I have read over twenty books pertaining to creative writing, but this one is better than all the rest. What I like best are the numerous stories that are at the end of each chapter illustrating the points discussed in that section. Each chapter concludes with questions to guide one's study.
In my reading of books about fiction writing, I have found numerous references to this book which indicates to me the quality of this book to other writers.
If you can only afford one book, get this one. I don't think you will be disappointed if you are serious about your fiction.

73 of 77 people found the following review helpful.
Best book on the craft of writing ever written!
By Ledger7633@aol.com Les Edgerton
I teach writing in the UCLA Writer's Program (online) and always recommend this and "What If" by Ann Bernays and Pam Painter. Burroway's book is absolutely the best book on the craft of writing I've ever found. Anybody who aims to write well would do him- or herself a huge favor by buying this book. I've been drawn to it over and over when writing my own books, "The Death of Tarpons" (novel), "Monday's Meal" (Collection of short stories; and my forthcoming "Over Easy" from Random House and Ballantine Books (1999). I'm now involved in writing screenplays and the techniques Ms. Burroway covers in her book cover that form as well. I think giving it 5 stars is not enough and if it were possible to award ten stars, I would, enthusiastically. If you only buy one book on writing in your lifetime, make it this one!

48 of 51 people found the following review helpful.
All arouund introdcution to the craft of fiction
By A Customer
Main Topics:

A. The writing process - What it takes to get started.

B. Story form and structure - The basics in a nutshell

.....Conflict, Crisis & Resolution, Plot

C. The importance of details, voice, rhythm

D. Characterization

.....Individual, Typical and Universal

.....Well rounded characters (vs flat)

.....Direct representation

.......speech, action, thought and conflict

E. Creating atmosphere - scene and summary

F. Point of View issues, first, second and third person.

G. Metaphors, Similies, Symbols and Allegories

H. Theme - Ideas, morality and more on details

I. Revisions

Of Special Interest: Not only does Burroway cover all the major important
topics clearly, she has extensive examples from a wide variety of high
quality short story writers to illustrate her points. Undoubtedly one of
the best books to use when getting started.

Significant quotes:

On Crisis and resolution:

Fortunately, The necessary features of the story form are fewer than those
of a face. They are conflict, crisis and resolution.

Conflict is the fist encountered and the fundamental element of fiction,
necessary because in literature, only trouble is interesting.

On the distinction between story and plot:

A story is a series of events recorded in their chronological order. A
plot is a series of events deliberatly arranged so as to reveal their dramatic,
thematic and emotional significance.

On details:

A detail is definite and concrete when it appeals to the senses. It should
be seen, heard, smelled, tasted and touched...particular details--these are
the life of fiction.

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Monday, 17 February 2014

[U926.Ebook] PDF Ebook Critical Readings: Moral Panics and the Media (Issues in Cultural and Media Studies (Paperback)), by Chas Critcher

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This text brings together key writings on moral panics and contextualises these in the light of moral panic scholarship. It includes writings on the intellectual background of the subject as well as the differences in thinking between British and American moral panic scholarship.

Sales Rank: #2816197 in Books
Published on: 2006-03-01
Original language: English
Number of items: 1
Dimensions: 9.50" h x 1.06" w x 6.40" l, 1.23 pounds
Binding: Hardcover
400 pages

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The book that defined the field, updated and expanded for today's organizations

Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change. This new fifth edition shows how culture has become a popular concept leading to a wide variety of research and implementation by various organizations and expands the focus on the role of national cultures in influencing culture dynamics, including some practical concepts for how to deal with international differences.

Special emphasis is given to how the role of leadership varies with the age of the organization from founding, through mid-life to old age as the cultural issues vary at each stage. How culture change is managed at each stage and in different types of organizations is emphasized as a central concern of leader behavior..

This landmark book is considered the defining resource in the field. Drawing on a wide range of research, this fifth edition contains 25 percent new and revised material to provide the most relevant new concepts and perspectives alongside the basic culture model that has helped to define the field.

Dig into assumptions and typologies to decipher organizational culture

Learn how culture begins, thrives, or dies with leadership
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The resurgence of interest in organizational culture has spurred an awakening in research, and new information is continuously coming to light. Outdated practices are being replaced by more effective methods, and the resulting shift affects organizations everywhere. Organizational Culture and Leadership is an essential resource for scholars, consultants and leaders seeking continuous improvement in the face of today's business realities.

Sales Rank: #558948 in Books
Published on: 2016-12-19
Original language: English
Dimensions: .0" h x .0" w x .0" l, 1.47 pounds
Binding: Paperback
416 pages

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Wednesday, 5 February 2014

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Sales Rank: #8482885 in Books
Published on: 2006-12-30
Number of items: 1
Binding: Hardcover
424 pages

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Monday, 3 February 2014

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Sales Rank: #4134199 in Books
Published on: 1969-04-20
Original language: English
Number of items: 1
Dimensions: 8.50" h x .58" w x 5.50" l, .66 pounds
Binding: Paperback
232 pages

About the Author
Professional Artist/Amateur Unicorn

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